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Persona Mapping – The Data Science Behind Identity

The holy trinity of data science is Identity + Intent + Location. Persona is the identity component of data science. It’s the...

Analyzing competitor locations using traditional data sets like demographics and traffic counts is a great way to get started. But there is a...

Your franchise has tens, hundreds, or perhaps even thousands, of locations. As a business owner, you are focused on ensuring efficient...

What is included in your traffic reports?First, we include the industry standard Average Annual Daily Traffic (AADT). This shows the typical...

The traditional 1/3/5 mile radius is an inaccurate way of determining territories and trade areas. It is much more modern, better and accurate..

Winning at poker requires discipline and strategy. Making the correctly sized bet for the cards that you are dealt. The best poker players...

As a landlord, you work to ensure that the physical characteristics of your property check all the boxes; it is well-maintained, has good...

Vehicle traffic is key to a successful retail location. However, not all traffic is created equal. Commuters, lunch crowds, and weekend...

Everyone in business who works with data to gain an edge in their respective marketplaces likes to fancy themselves a “water diviner” akin to...