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Workforce Geo Data

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WorkPlace delivers the most reliable and timely counts of both businesses and employees in today’s U.S. trade areas: state, county, census tract, and block group.  Workplace data is vital to understanding the working consumers and the businesses in which they are employed. Our WorkPlace Data is updated every three months and delivers business insight that can be aggregated across postal codes, DMAs, or catchment geo regions.

WorkPlace does not use workplace estimates from the traditional database providers,
as most other data product providers do. Instead, our product’s data is derived from
three respected U.S. agencies:

  • U.S. Census Bureau
  • U.S. Bureau of Labor Statistics
  • U.S. Postal Service

WorkPlace data is organized according to two industry classification systems:

  1. The North American Industry Classification System (NAICS). The standard used by federal agencies to classify businesses for collecting, analyzing, and publishing statistical data on the U.S. economy. An industry consists of a group of establishments primarily engaged in producing or handling the same product or group of products, or in rendering the same services. NAICS uses a six-digit hierarchical coding system to classify all economic activity into 20 industry sectors: 5 goods-producing and 15 services-producing. WorkPlace uses the NAICS numbering system in the WorkPlace field names. It is the only industry data to do so. See the variable definitions for more information.‍
  2. The 2010 Standard Occupational Classification (SOC) system. SOC is used by federal statistical agencies to classify workers into occupational categories for collecting, calculating, or disseminating data. All workers are classified according to duties, skills, and education into one of 840 detailed occupations, including 23 major groups, 97 minor groups, and 461 broad occupations

Dataset includes:

  • Population, Day Time: Daytime population is the sum of the following subcategories: retired and disabled people, homemakers and working age people not in the labor force, unemployed people, employed people, persons working at home (both self-employed and employed by a company), children at home (typically preschool), and students (Pre- K to 12th and post-secondary, including college and vocational).  Daytime population data provides researchers with a more accurate understanding of the distribution of people during the day within their trade areas. Also, it provides a better understanding of the type of persons within the store’s trade area.
  • Workforce, Race: The number of employees in the area by race.
  • Workforce, Hispanic Ethnicity: The number of employees in the area by hispanic ethnicity.
  • Workforce, Age: The number of employees in the area by age.
  • Workforce, Gender: The number of employees in the area by gender.
  • Workforce, Education: The number of employees in the area by education.
  • Establishments, Total: The estimated total number of businesses and establishments in an area, and eight quarters of historical data.
  • Employees, Number of Full Time Equivalent (FTE): The estimated total number of employees in an area, and eight quarters of historical data.
  • Employees, FTE by Category:The estimated total number of employees by industry category in an area, and eight quarters of historical data.
  • Commuter Travel (Linear) Distance to Home: The estimated number of employees traveling home by direction and distance.
  • Salary/Wage Per Employee Per Annum: Estimates of employees’ salary and wages per employee per year.
  • Salary/Wage Per Employee Per Annum Stats: Median and aggregate averages, of employees’ salary and wages per employee per year.
  • Establishments, By Industry: The estimated total number of businesses and establishments by industry an area, and eight quarters of historical data.
  • Occupation, By Categories: Occupation estimates by various categories


The following are a list of the business establishment classifications:

Agriculture, Forestry, Fishing and Hunting, Crop Production, Oilseed and Grain Farming, Vegetable and Melon Farming, Fruit and Tree Nut Farming, Greenhouse, Nursery, and Floriculture Production, Other Crop Farming, Animal Production, Cattle Ranching and Farming, Hog and Pig Farming, Poultry and Egg Production, Sheep and Goat Farming, Animal Aquaculture, Other Animal Production, Forestry and Logging, Timber Tract Operations, Forest Nurseries and Gathering of Forest Products, Logging, Fishing, Hunting and Trapping, Fishing, Hunting and Trapping, Support Activities for Agriculture and Forestry, Support Activities for Crop Production, Support Activities for Animal Production, Support Activities for Forestry, Mining, Oil and Gas Extraction, Oil and Gas Extraction, Mining (except Oil and Gas), Coal Mining, Metal Ore Mining, Nonmetallic Mineral Mining and Quarrying, Support Activities for Mining, Support Activities for Mining, Utilities, Utilities, Electric Power Generation, Transmission and Distribution, Natural Gas Distribution, Water, Sewage and Other Systems, Construction, Construction of Buildings, Residential Building Construction, Nonresidential Building Construction, Heavy and Civil Engineering Construction, Utility System Construction, Land Subdivision, Highway, Street, and Bridge Construction, Other Heavy and Civil Engineering Construction, Specialty Trade Contractors, Foundation, Structure, and Building Exterior Contractors, Building Equipment Contractors, Building Finishing Contractors, Other Specialty Trade Contractors, Manufacturing, Food Manufacturing, Animal Food Manufacturing, Grain and Oilseed Milling, Sugar and Confectionery Product Manufacturing, Fruit and Vegetable Preserving and Specialty Food Manufacturing, Dairy Product Manufacturing, Animal Slaughtering and Processing, Seafood Product Preparation and Packaging, Bakeries and Tortilla Manufacturing, Other Food Manufacturing, Beverage and Tobacco Product Manufacturing, Beverage Manufacturing, Tobacco Manufacturing, Textile Mills, Fiber, Yarn, and Thread Mills, Fabric Mills, Textile and Fabric Finishing and Fabric Coating Mills, Textile Product Mills, Textile Furnishings Mills, Other Textile Product Mills, Apparel Manufacturing, Apparel Knitting Mills, Cut and Sew Apparel Manufacturing, Apparel Accessories and Other Apparel Manufacturing, Leather and Allied Product Manufacturing, Leather and Hide Tanning and Finishing, Footwear Manufacturing, Other Leather and Allied Product Manufacturing, Wood Product Manufacturing, Sawmills and Wood Preservation, Veneer, Plywood, and Engineered Wood Product Manufacturing, Other Wood Product Manufacturing, Paper Manufacturing, Pulp, Paper, and Paperboard Mills, Converted Paper Product Manufacturing, Printing and Related Support Activities, Printing and Related Support Activities, Petroleum and Coal Products Manufacturing, Petroleum and Coal Products Manufacturing, Chemical Manufacturing, Basic Chemical Manufacturing, Resin, Synthetic Rubber, and Artificial Synthetic Fibers and Filaments Manufacturing, Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing, Pharmaceutical and Medicine Manufacturing, Paint, Coating, and Adhesive Manufacturing, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Other Chemical Product and Preparation Manufacturing, Plastics and Rubber Products Manufacturing, Plastics Product Manufacturing, Rubber Product Manufacturing, Nonmetallic Mineral Product Manufacturing, Clay Product and Refractory Manufacturing, Glass and Glass Product Manufacturing, Cement and Concrete Product Manufacturing, Lime and Gypsum Product Manufacturing, Other Nonmetallic Mineral Product Manufacturing, Primary Metal Manufacturing, Iron and Steel Mills and Ferroalloy Manufacturing, Steel Product Manufacturing from Purchased Steel, Alumina and Aluminum Production and Processing, Nonferrous Metal (except Aluminum) Production and Processing, Foundries, Fabricated Metal Product Manufacturing, Forging and Stamping, Cutlery and Handtool Manufacturing, Architectural and Structural Metals Manufacturing, Boiler, Tank, and Shipping Container Manufacturing, Hardware Manufacturing, Spring and Wire Product Manufacturing, Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing, Coating, Engraving, Heat Treating, and Allied Activities, Other Fabricated Metal Product Manufacturing, Machinery Manufacturing, Agriculture, Construction, and Mining Machinery Manufacturing, Industrial Machinery Manufacturing, Commercial and Service Industry Machinery Manufacturing, Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing, Metalworking Machinery Manufacturing, Engine, Turbine, and Power Transmission Equipment Manufacturing, Other General Purpose Machinery Manufacturing, Computer and Electronic Product Manufacturing, Computer and Peripheral Equipment Manufacturing, Communications Equipment Manufacturing, Audio and Video Equipment Manufacturing, Semiconductor and Other Electronic Component Manufacturing, Navigational, Measuring, Electromedical, and Control Instruments Manufacturing, Manufacturing and Reproducing Magnetic and Optical Media, Electrical Equipment, Appliance, and Component Manufacturing, Electric Lighting Equipment Manufacturing, Household Appliance Manufacturing, Electrical Equipment Manufacturing, Other Electrical Equipment and Component Manufacturing, Transportation Equipment Manufacturing, Motor Vehicle Manufacturing, Motor Vehicle Body and Trailer Manufacturing, Motor Vehicle Parts Manufacturing, Aerospace Product and Parts Manufacturing, Railroad Rolling Stock Manufacturing, Ship and Boat Building, Other Transportation Equipment Manufacturing, Furniture and Related Product Manufacturing, Household and Institutional Furniture and Kitchen Cabinet Manufacturing, Office Furniture (including Fixtures) Manufacturing, Other Furniture Related Product Manufacturing, Miscellaneous Manufacturing, Medical Equipment and Supplies Manufacturing, Other Miscellaneous Manufacturing, Wholesale Trade, Merchant Wholesalers, Durable Goods, Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers, Furniture and Home Furnishing Merchant Wholesalers, Lumber and Other Construction Materials Merchant Wholesalers, Professional and Commercial Equipment and Supplies Merchant Wholesalers, Metal and Mineral (except Petroleum) Merchant Wholesalers, Electrical and Electronic Goods Merchant Wholesalers, Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers, Machinery, Equipment, and Supplies Merchant Wholesalers, Miscellaneous Durable Goods Merchant Wholesalers, Merchant Wholesalers, Nondurable Goods, Paper and Paper Product Merchant Wholesalers, Drugs and Druggists' Sundries Merchant Wholesalers, Apparel, Piece Goods, and Notions Merchant Wholesalers, Grocery and Related Product Wholesalers, Farm Product Raw Material Merchant Wholesalers, Chemical and Allied Products Merchant Wholesalers, Petroleum and Petroleum Products Merchant Wholesalers, Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers, Miscellaneous Nondurable Goods Merchant Wholesalers, Wholesale Electronic Markets and Agents and Brokers, Wholesale Electronic Markets and Agents and Brokers, Retail Trade, Motor Vehicle and Parts Dealers, Automobile Dealers, Other Motor Vehicle Dealers, Automotive Parts, Accessories, and Tire Stores, Furniture and Home Furnishings Stores, Furniture Stores, Home Furnishings Stores, Electronics and Appliance Stores, Electronics and Appliance Stores, Building Material and Garden Equipment and Supplies Dealers, Building Material and Supplies Dealers, Lawn and Garden Equipment and Supplies Stores, Food and Beverage Stores, Grocery Stores, Specialty Food Stores, Beer, Wine, and Liquor Stores, Health and Personal Care Stores, Health and Personal Care Stores, Gasoline Stations, Gasoline Stations, Clothing and Clothing Accessories Stores, Clothing Stores, Shoe Stores, Jewelry, Luggage, and Leather Goods Stores, Sporting Goods, Hobby, Book, and Music Stores, Sporting Goods, Hobby, and Musical Instrument Stores, Book, Periodical, and Music Stores, General Merchandise Stores, Department Stores, Other General Merchandise Stores, Miscellaneous Store Retailers, Florists, Office Supplies, Stationery, and Gift Stores, Used Merchandise Stores, Other Miscellaneous Store Retailers, Nonstore Retailers, Electronic Shopping and Mail-Order Houses, Vending Machine Operators, Direct Selling Establishments, Transportation and Storage, Air Transportation, Scheduled Air Transportation, Nonscheduled Air Transportation, Rail Transportation, Rail Transportation, Water Transportation, Deep Sea, Coastal, and Great Lakes Water Transportation, Inland Water Transportation, Truck Transportation, General Freight Trucking, Specialized Freight Trucking, Transit and Ground Passenger Transportation, Urban Transit Systems, Interurban and Rural Bus Transportation, Taxi and Limousine Service, School and Employee Bus Transportation, Charter Bus Industry, Other Transit and Ground Passenger Transportation, Pipeline Transportation, Pipeline Transportation of Crude Oil, Pipeline Transportation of Natural Gas, Other Pipeline Transportation, Scenic and Sightseeing Transportation, Scenic and Sightseeing Transportation, Land, Scenic and Sightseeing Transportation, Water, Scenic and Sightseeing Transportation, Other, Support Activities for Transportation, Support Activities for Air Transportation, Support Activities for Rail Transportation, Support Activities for Water Transportation, Support Activities for Road Transportation, Freight Transportation Arrangement, Other Support Activities for Transportation, Postal Service, Postal Service, Couriers and Messengers, Couriers, Local Messengers and Local Delivery, Warehousing and Storage, Warehousing and Storage, Information, Publishing Industries (except Internet), Newspaper, Periodical, Book, and Directory Publishers, Software Publishers, Motion Picture and Sound Recording Industries, Motion Picture and Video Industries, Sound Recording Industries, Broadcasting (except Internet), Radio and Television Broadcasting, Cable and Other Subscription Programming, Internet Publishing and Broadcasting, Internet Publishing and Broadcasting, Telecommunications, Wired Telecommunications Carriers, Wireless Telecommunications Carriers (except Satellite), Telecommunications Resellers, Satellite Telecommunications, Cable and Other Program Distribution, Other Telecommunications, Internet Service Providers, Web Search Portals, and Data Processing Services, Internet Service Providers and Web Search Portals, Data Processing, Hosting, and Related Services, Other Information Services, Other Information Services, Finance and Insurance, Monetary Authorities - Central Bank, Monetary Authorities - Central Bank, Credit Intermediation and Related Activities, Depository Credit Intermediation, Nondepository Credit Intermediation, Activities Related to Credit Intermediation, Securities, Commodity Contracts, and Other Financial Investments and Related Activities, Securities and Commodity Contracts Intermediation and Brokerage, Securities and Commodity Exchanges, Other Financial Investment Activities, Insurance Carriers and Related Activities, Insurance Carriers, Agencies, Brokerages, and Other Insurance Related Activities, Funds, Trusts, and Other Financial Vehicles, Insurance and Employee Benefit Funds, Other Investment Pools and Funds, Real Estate and Rental and Leasing, Real Estate, Lessors of Real Estate, Offices of Real Estate Agents and Brokers, Activities Related to Real Estate, Rental and Leasing Services, Automotive Equipment Rental and Leasing, Consumer Goods Rental, General Rental Centers, Commercial and Industrial Machinery and Equipment Rental and Leasing, Lessors of Nonfinancial Intangible Assets (except Copyrighted Works), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works), Professional, Scientific, and Technical Services, Professional, Scientific, and Technical Services, Legal Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Architectural, Engineering, and Related Services, Specialized Design Services, Computer Systems Design and Related Services, Management, Scientific, and Technical Consulting Services, Scientific Research and Development Services, Advertising and Related Services, Other Professional, Scientific, and Technical Services, Management of Companies and Enterprises, Management of Companies and Enterprises, Management of Companies and Enterprises, Administrative and Support and Waste Management and Remediation Services, Administrative and Support Services, Office Administrative Services, Facilities Support Services, Employment Services, Business Support Services, Travel Arrangement and Reservation Services, Investigation and Security Services, Services to Buildings and Dwellings, Other Support Services, Waste Management and Remediation Services, Waste Collection, Waste Treatment and Disposal, Remediation and Other Waste Management Services, Educational Services, Educational Services, Elementary and Secondary Schools, Junior Colleges, Colleges, Universities, and Professional Schools, Business Schools and Computer and Management Training, Technical and Trade Schools, Other Schools and Instruction, Educational Support Services, Health Care and Social Assistance, Ambulatory Health Care Services, Offices of Physicians, Offices of Dentists, Offices of Other Health Practitioners, Outpatient Care Centers, Medical and Diagnostic Laboratories, Home Health Care Services, Other Ambulatory Health Care Services, Hospitals, General Medical and Surgical Hospitals, Psychiatric and Substance Abuse Hospitals, Specialty (except Psychiatric and Substance Abuse) Hospitals, Nursing and Residential Care Facilities, Nursing Care Facilities, Residential Mental Retardation, Mental Health and Substance Abuse Facilities, Community Care Facilities for the Elderly, Other Residential Care Facilities, Social Assistance, Individual and Family Services, Community Food and Housing, and Emergency and Other Relief Services, Vocational Rehabilitation Services, Child Day Care Services, Arts, Entertainment, and Recreation, Performing Arts, Spectator Sports, and Related Industries, Performing Arts Companies, Spectator Sports, Promoters of Performing Arts, Sports, and Similar Events, Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures, Independent Artists, Writers, and Performers, Museums, Historical Sites, and Similar Institutions, Museums, Historical Sites, and Similar Institutions, Amusement, Gambling, and Recreation Industries, Amusement Parks and Arcades, Gambling Industries, Other Amusement and Recreation Industries, Accommodation and Food Services, Accommodation, Traveler Accommodation, RV (Recreational Vehicle) Parks and Recreational Camps, Rooming and Boarding Houses, Food Services and Drinking Places, Full-Service Restaurants, Limited-Service Eating Places, Special Food Services, Drinking Places (Alcoholic Beverages), Other Services (except Public Administration), Repair and Maintenance, Automotive Repair and Maintenance, Electronic and Precision Equipment Repair and Maintenance, Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance, Personal and Household Goods Repair and Maintenance, Personal and Laundry Services, Personal Care Services, Death Care Services, Drycleaning and Laundry Services, Other Personal Services, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Religious Organizations, Grantmaking and Giving Services, Social Advocacy Organizations, Civic and Social Organizations, Business, Professional, Labor, Political, and Similar Organizations, Private Households, Private Households, Public Administration, Military, Unknown classification


The following are a list of the occupation classifications:

Top executives, Advertising, marketing, promotions, public relations, and sales managers, Operations specialties managers, Other management occupations, Business and financial operations occupations, Business operations specialists, Financial specialists, Computer and mathematical science occupations, Computer specialists, Mathematical science occupations, Architecture and engineering occupations, Architects, surveyors, and cartographers, Engineers, Drafters, engineering, and mapping technicians, Life, physical, and social science occupations, Life scientists, Physical scientists, Social scientists and related occupations, Life, physical, and social science technicians, Community and social services occupations, Counselors, social workers, and other community and social service specialists, Religious workers, All other counselors, social, and religious workers, Legal occupations, Lawyers, judges, and related workers, Legal support workers, All other legal and related workers, Education, training, and library occupations, Postsecondary teachers, Primary, secondary, and special education teachers, Other teachers and instructors, Librarians, curators, and archivists, Other education, training, and library occupations, Arts, design, entertainment, sports, and media occupations, Art and design occupations, Entertainers and performers, sports and related occupations, Media and communication occupations, Media and communication equipment occupations, Healthcare practitioners and technical occupations, Health diagnosing and treating practitioners, Health technologists and technicians, Other healthcare practitioners and technical occupations, Healthcare support occupations, Nursing, psychiatric, and home health aides, Occupational and physical therapist assistants and aides, Other healthcare support occupations, Protective service occupations, First-line supervisors/managers, protective service workers, Fire fighting and prevention workers, Law enforcement workers, Other protective service workers, Food preparation and serving related occupations, Supervisors, food preparation and serving workers, Cooks and food preparation workers, Food and beverage serving workers, Other food preparation and serving related workers, Building and grounds cleaning and maintenance occupations, Supervisors, building and grounds cleaning and maintenance workers, Building cleaning and pest control workers, Grounds maintenance workers, All other building and grounds cleaning and maintenance workers, Personal care and service occupations, Supervisors, personal care and service workers, Animal care and service workers, Entertainment attendants and related workers, Funeral service workers, Personal appearance workers, Transportation, tourism, and lodging attendants, Other personal care and service workers, Sales and related occupations, Supervisors, sales workers, Retail sales workers, Sales representatives, services, Sales representatives, wholesale and manufacturing, Other sales and related workers, Office and administrative support occupations, Supervisors, office and administrative support workers, Communications equipment operators, Financial clerks, Information and record clerks, Material recording, scheduling, dispatching, and distributing occupations, Secretaries and administrative assistants, Other office and administrative support workers, Farming, fishing, and forestry occupations, Supervisors, farming, fishing, and forestry workers, Agricultural workers, Fishing and hunting workers, Forest, conservation, and logging workers, Construction and extraction occupations, Supervisors, construction and extraction workers, Construction trades and related workers, Helpers, construction trades, Other construction and related workers, Extraction workers, Installation, maintenance, and repair occupations, Supervisors of installation, maintenance, and repair workers, Electrical and electronic equipment mechanics, installers, and repairers, Vehicle and mobile equipment mechanics, installers, and repairers, Other installation, maintenance, and repair occupations, Production occupations, Supervisors, production workers, Assemblers and fabricators, Food processing occupations, Metal workers and plastic workers, Printing occupations, Textile, apparel, and furnishings occupations, Woodworkers, Plant and system operators, Other production occupations, Transportation and material moving occupations, Supervisors, transportation and material moving workers, Air transportation occupations, Motor vehicle operators, Rail transportation occupations, Water transportation occupations, Other transportation workers, Material moving occupations, White Collar, Blue Collar, Military, Unclassified