InsightsRestaurantRetailSite Selection

How to Choose the Ideal Retail or Restaurant Location

By February 17, 2016 February 25th, 2018 No Comments

You’ve heard the advice before – location, location, location.

Do you choose a spot in the heart of downtown with real estate priced to the max, or on the edge of town where real estate is much more affordable? Do you take the word or opinion of other interested parties that the location you are interested is a “good” place, or do you want to make your own informed decision backed by data.

A Simple 3 Step Process

Demographics that tells you about your customers

Most businesses start their location search in an area based on some customer demographics. Looking for females 15-24 for that new hip hair salon, or college educated families with young kids?

With IdealSpot’s demographics report, you can select four target locations and choose from insights such as population statistics, market risk, income breakdowns, lifestyle analysis, and many others.

Compare average household income for four different locations.

Once you have found the areas that match your basic demographics, you’ll want to be sure those customers have shown interest or demand in your business category. This is what our customer location targeting maps are designed to do. There is no sense opening up a sushi restaurant when few people in the surrounding area show any interest in sushi.

See how much interest exists for over 500 products and services.
What are your customers’ interest and what do they spend their money on?

IdealSpot allows you to tap into many real-time data sources such as web search, social media, and spending patterns. Imagine being able to cross-reference young, college-educated women from our free demographics filters with customers who are also expressing interest in MAC cosmetics, Pantene hair care, and Lululemon clothing. This is the true pulse of up-to-the-minute customer behavior.

Heatmap that shows where there are market gaps and demand for your product or service.

Our machine learning algorithm (supervised by our data scientists) analyze your business. We then produce a heat map that shows you where those who have expressed interest or demand are. This data is sourced from Facebook, Google, Yelp, Instagram and others. Once you know a block group has met your demographic and customer targeting criteria, it’s time to understand how that area gets its traffic.

“This tool is amazing. Our business depended on selecting the right locations. If these types of reports were available to us, we might have made very different choices for our locations.”

Danny Ross
Former COO of How Do You Roll?

We all want traffic

IdealSpot’s traffic report lets you know if the locations around your target market are easily accessible. We also understands that different business models account for different drive times. Cafe and coffee shop owners may want early morning traffic counts while causal restaurants want to look at traffic counts around noon to accommodate the lunchtime crowd and fine-dining establishments want diners in the evening.

With our traffic data, you have the ability to set the time-of-day and day-of-week for multiple locations to tailor the report for your business.

See traffic counts for both sides of the street by time of day, day of week, and weekly averages.

Also included in our traffic report is insight into how a local population moves within a specified area. Tracked via mobile devices, this anonymous data can show you where the majority of your customers are coming from and going to after leaving your location. Armed with this information, you will be able to scout more locations that are similar to the ones you know to be successful.

We provide heatmaps that easily show you where people are coming from to get to your location within 50, 100, 250, and 1000 meters.

Want to see these insights for your business?

Sign up and get a report for your location – all free!
Marc Smookler

About Marc Smookler

Marc Smookler has founded 6 companies—2 of which have been acquired and 3 of which are market leaders in their respective spaces—the leading brick-and-mortar retail analytics company (, a leading online retailer (, and a cutting-edge marketing services platform ( Marc’s companies have generated over $300M in lifetime revenues and sold over 150,000 products worldwide.

Leave a Reply

Your on-demand data and mapping platform

With our easy-to-use, all-in-one platform, anyone can get actionable location intelligence within 5 minutes of signing up.

Request a demo