Heat Mapping

Easy to Use, Affordable, Easy to Understand

The traditional 1/3/5 mile radius is an inaccurate way of determining territories and trade areas.  It is much more modern, better and accurate to use heat mapping.

The map below takes GPS and mobile data and creates heat maps so that you can see where people are coming from to get to a set location.

Setting up a heat map to your location on the IdealSpot platform is easy and affordable :

Territory Map Cutting



Brian Gourley

About Brian Gourley

Brian Gourley is a Partner and Chief of Strategy and Business Development at IdealSpot. Mr. Gourley spent the past 5 years creating, building and managing a $122 million hedge fund, Troubadour Capital (Austin, TX). The strategy used data science to extract value from inefficiencies in the long-tail of the $3.7 trillion municipal bond market. As the proud father of 3, Brian has traveled to over 40 countries including a 1 1/2 year round-the-world backpacking trip. Brian looks forward to bringing his experience monetizing data to clients of IdealSpot. View LinkedIn Profile

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