How IdealSpot Helps Retail Owners

IdealSpot combines local customer demand for certain types of products with demographics, vehicle traffic data, and mapping intelligence to find and evaluate great locations for your retail business.

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Historically, retail owners have been forced to rely on stale demographics and aggregate vehicle traffic counts to help them evaluate locations. Now, with IdealSpot, you can seamlessly blend these traditional methodologies with powerful new datasets, including mapping local demand for your type of products, to provide accurate insights into your site selection and evaluation.

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    Objective, Real-Time Market Data

    Modern retail has moved beyond focusing on what people look like (demographics), to discovering who people are based on their expressed interests, needs, and purchase preferences. IdealSpot collects customer data based on signaled purchase intent, and transforms it into powerful tools you can use to find the perfect location for your business.

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    Communication and Collaboration Tools

    Easily share your maps, invite clients and team members to your account with a corresponding level of access, and monitor the activities of your team through your activity feed. You can leave notes, upload files, and input estimated revenues for any location on your map. All location data is exportable for further analysis, or you can create a custom PDF report and select the data required for your presentation.

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    Democratized Pricing

    Until now, the only available options for site selection were to hire an expensive consultant, or spend hundreds of hours gathering, organizing, and analyzing data from dozens of sources. IdealSpot provides all the data and tools you need to evaluate locations at affordable prices with no annual contracts.

Case Study: Massage Envy


Sometimes it’s not about finding new locations but auditing existing locations. Should you resign a lease? Invest in underperforming locations? Which locations need to close? Which locations are in ideal spots but the store is suffering because of poor management? These are some of the questions that both regional developers and franchisees for Massage Envy brought to IdealSpot to get clarity through better data and analysis.

Massage and Spa Treatment demand in Austin TX October 2016.
Massage Clinics Market Gap in San Antonio TX October 2016.

1. Better data helps both in site selection and in auditing existing locations. For instance, it can help retailers understand which locations are over-performing or underperforming based on mapping demand, demographics, traffic counts, etc. and comparing across multiple locations, in real-time.

2. Customer demand data is a unique, insightful, and powerful insight into finding new opportunities in a market that was previously saturated based on industry standard demographic segmentation. For instance, Massage Envy typically targets the median age of 30-40 years and households with an average income of at least $75,000. But what if an neighborhood trends to millennial professionals that rent but there is high-demand for massage and spa treatments? Should the franchisee or regional developer make different decisions in breaking up the market or prioritizing their roll-out or realignment?

3. In the case of the regional developer (and corporate), IdealSpot augments their existing datasets, models, and value-add service providers with the only geo-located customer demand data in the industry--providing a holistic view of their target market.


Mapping customer demand and purchase intent is key to auditing not only a location, but a market. It answers key questions for Massage Envy including: “How many people like getting massages?” or “How many people are currently looking for a massage in our target markets?” And, as they compare their locations across the US, filling in this gap of data can help them gauge which locations are underperforming or over-performing based on comparative demand.


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