Psychographic analysis
for the 21st century

Better understand consumer identity through
social media and search engine data

How it works

Analyze a location in less than 10 minutes!

Create your free account

Sign up for free and browse through our 35+ unique insights.

Select your locations

Choose and compare up to 4 locations in a single report – including the county, city, or state.

Run your report

Drag and drop any of our insights into your report and then easily export to a PDF or share it with your team or clients.

We combine traditional demographics with social media interest
and search engine data to help you see the whole picture

See where people are searching for what you sell via search engines

Our unique geolocated demand insight allows you to see which areas – and how many times – people have searched for your product or service. Browse or filter from 500+ categories that include everything from large industries like restaurants, retail, healthcare, automotive; to granular items like bus stations, breweries, dentist, swimwear, tattoo parlors, car washes, cafes, etc.

See how much interest exists for what you sell via multiple social media platforms

By capturing anonymized data from various social media platforms, you’ll be able to know how interested people are for any of 500+ categories. We aggregate data such as likes, shares, check-ins, comments on posts, and others to help you determine, in real-time, the want and need of your customers.

Understand spending habits

Get the latest spending trends for thousands of retail and restaurant categories – such as healthcare services, gasoline, steakhouses, sports equipment, men and women’s clothing, bakeries, movie tickets, pet food, Chinese food, etc. If you sell it, we’ll have the spending data for it on our platform.

“IdealSpot helped me understand my target audience by going beyond demographics
and showing me the local demand for my services.”

Chris Shonk
Massage Envy Franchisee

See this data for any location in the US for only $99,
or get access to more features for a low monthly price

See our pricing breakdown >

Why IdealSpot?

Modern insights, simplified
We seamlessly blend innovative and traditional datasets to empower you with better, easy-to-understand insights. For instance, we merge hundreds of datasets like demographics, traffic, mobile device tracking, retail and restaurant spending, etc. with our unique search engine traffic and social media trends to provide the most comprehensive site analysis available. Additionally, most of our datasets are updated monthly to provide you with the most up-to-date trends in your industry.

Unmatched data to understand your customers’ journey
Know the steps your customers took from initial search to purchase. We are able to answer questions like how many times, and in which areas, people have searched for your product or service through search and social media data, where they are coming from via traffic data, and who your customers are based on multiple demographic insights.

Easily sharable, flexible pricing
Our online platform enables you to quickly create custom reports and maps, export raw data, and share it with your team or clients through a trackable link. And no matter who you are, we have a flexible pricing plan that will fit your needs. Starting at $99, pay for single reports or subscribe for more features and insights.

Understand what makes a location successful
See how your locations stack up against each other, or how they compare against national and regional averages.

Battle-tested and trusted by the entire commercial real estate ecosystem


Registered businesses on our platform


Commercial real estate industries served


Unique datasets and local insights