Psychographics

Industry-leading insight into consumer attitudes, lifestyles, and purchasing habits.

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IdealSpot combines the best psychographics information available with data that maps where consumer interest and demand exists for your product or service. Along with providing 3rd party surveys, we give you a snapshot of a neighborhood’s general personality by providing 72 different segments aggregated by lifestyle.

While you can use psychographics to predict what the average consumer may or may not purchase, IdealSpot goes one step further and gives you raw data that focuses on how many people have searched for what you’re selling from search engines or how much interest exists for your product that is measured through various social media platforms.

This unique data, combined with traditional psychographics, gives you the most complete picture for finding where your targeted audience is located.

Use Cases

Case Study: Birds Barbershop

Trying to find where to place the next retail location that matches their target audience of hipster millennial in a new city. 

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Case Study: Legends Express Car Wash

Aggregating multiple datasets into a single, easy-to-read report to make the decision process easier.

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Case Study: Massage Envy

Using better data to audit existing retail locations and to expand to new areas.

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Every Location Has an Ideal Business, and Every Business Has an Ideal Location

IdealSpot helps retailers, commercial real estate developers and owners, and the service providers connecting them all, to better understand local retail markets through better data.

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Local Retail Data and Insights

We help everyone in commercial real estate better understand their local retail market(s) by mapping and modeling their relevant retail data.
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Retail Site Selection and Matching

We match retailers to their ideal locations, and locations to their ideal retailers by understanding the local demand of products and services, the retail landscape, and the commercial real estate availability.
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Location Auditing and Optimization

By better understanding local retail markets, in real-time, we help our clients better react to their changing environment—for instance, showing the monthly increase or decrease of demand for their product or service.

IdealSpot is the smart choice for retail market intelligence

Democratized local retail data and insights

Free, quick, and easy answers to location and retail questions

Simple pricing; no contracts or expensive consultants

Reduced risk by understanding real-time purchase intent

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Not convinced? Let us give you a personal tour of the application and show you how you can find the perfect customer for your business today.

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