The Problem of Finding New Clients
The age-old question of “how do you find new customers” has been asked by the estimated 3.7 million U.S. retailers for a long time, and you have likely heard of them all…
“You need to network and generate more leads…”
“Run a new ad campaign…”
“Build up your social media…”
“Build up your SEO strategy…”
“Use demographics to sell to your target audience…”
“Give a special introductory offer to all your new customers…”
Not to say that these are ineffective, as they are core to all business marketing strategies. However, there is one that you might not have heard of, and it helped Boston’s Restaurant & Sports Bar attract new customers that were easily overlooked.
Solving the Problem by Looking at Consumer Demand
By analyzing IdealSpot’s demand data, Boston’s was able to effectively open their Irving, Texas location in the mornings due to the high concentration of soccer fans that wanted to watch the English Premier League (EPL) games that were being live-broadcasted throughout the early mornings in the U.S. from England.
“[IdealSpot] provided site selection software that let me measure social media and search engine activity within that radius,” Director of Real Estate for Boston’s Restaurant & Sports Bar, James Fracht said.
As a result, James found that there was a high number of people that searched for EPL soccer games in the Irving, Texas area, and a void of sports bars that showed these particular games.
“I didn’t know that soccer was as popular as it really was here.”
He continues by saying that after opening the Irving restaurant early to show EPL games, it has been very successful and have even made a new breakfast menu to accommodate the growing crowd of new customers.
In addition to finding new patrons, James used IdealSpot’s social media analytics to recognize which sports were the most popular in which areas of the U.S. This in turn has made it easier for James to decide which games should be shown at each location around the country.
“I wanted to know which sports are the most popular in which areas, so as to show those games at those specific locations.”
But what really sold James on IdealSpot was the accuracy of the mapping tool. James continues by saying that when a location was entered on the map, he felt that the address and the surrounding businesses were accurate.
“We needed good site selection software, that does not only give data, but accurate and useful data.”
James used IdealSpot’s competitors’ report to find reliable, updated information on where his competition is located. With these tools, James was able to find new customers and analyze his competition to stay one step ahead.