Accurate local market data and analysis

Industry-leading insights to help you plan
and evaluate your next community initiative

How it works

Analyze a location under 5 minutes!

Create your free account

Sign up for free and browse through our 35+ unique insights.

Select your locations

Choose and compare up to 4 locations in a single report – including the county, city, or state.

Run your report

Drag and drop any of our insights into your report and then easily export to a PDF or share it with your team or clients.

Provide everyone invested with the right data

Understand if there is community demand to support the project

Get an idea of the public perception before you start planning your project by seeing how much interest exists for your program. This unique data is calculated from online searches and social media engagements to see where there are people signaling an interest for hundreds of services, including education services, youth organization, housing assistance, public/social services, and a lot more.

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See the full list of these categories >

Detailed demographics data

Easily analyze trends and learn about a community based on 1,500+ up-to-date datasets. See where people work, live, and shop, as well as how an area is developing. Our insights include ethnicity, family size, crime index, income, age trends and age distribution, language spoken, occupation, population and housing trends, education attainment levels, mortgage risk, GDP, and a lot more.

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Traffic counts for the 21st century

Get accurate, detailed, and updated traffic information for 1.8+ million road segments throughout the US. By using GPS signals, cell towers, traffic cameras, and mobile devices, you get traffic data that is far superior to inaccuracies gathered from road strips or manually counted cars. We provide traffic counts for both sides of the street as well as hourly, daily, weekly, and annual traffic.

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Search granularly

Search within a region to find your specific demographic. For example, search and see where are the Caucasian males, in their mid-50s, with an income level of $75,000 – $85,000, that has a family and spends in the top 10% on home repairs.

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See spending patterns

See the buying behavior of a census block group, neighborhood, city, county, or state. We have spending data for hundreds of retail, medical, food, transportation, apparel, home, entertainment, and restaurant categories.

See the full list of spending categories >

Know if there’s competition

See if your new project will have any competitors in the marketplace. We provide detailed maps that show you where your competitors are located and can filter them according to your own specifications. If you want to know why a competitor is doing well at a particular location, we can help you with that too.

Custom reports

Work with our team of data scientists and GIS experts to get insights as to the areas that make up your most profitable customer.

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Run an analysis for any location in the US for only $99,
or get access to more features for a low monthly price

See our pricing breakdown >

Why IdealSpot?

Modern insights, simplified
We seamlessly blend innovative and traditional datasets to empower you with better, easy-to-understand insights. For instance, we merge hundreds of datasets like demographics, traffic, mobile device tracking, retail and restaurant spending, etc. with our unique search engine traffic and social media trends to provide the most comprehensive site analysis available. Additionally, most of our datasets are updated monthly to provide you with the most up-to-date trends in your industry.

Unmatched data to understand your customers’ journey
Know the steps your customers took from initial search to purchase. We are able to answer questions like how many times, and in which areas, people have searched for your product or service through search and social media data, where they are coming from via traffic data, and who your customers are based on multiple demographic insights.

Easily sharable, flexible pricing
Our online platform enables you to quickly create custom reports and maps, export raw data, and share it with your team or clients through a trackable link. And no matter who you are, we have a flexible pricing plan that will fit your needs. Starting at $99, pay for single reports or subscribe for more features and insights.

Understand what makes a location successful
See how your locations stack up against each other, or how they compare against national and regional averages.

Battle-tested and trusted by the entire commercial real estate ecosystem


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Commercial real estate industries served


Unique datasets and local insights