Zero in on the perfect
location for your franchise

You can change everything about your franchise after
signing on the dotted line, but not it’s location.

How it works

See where your customers are under 5 minutes!

Create your free account

Sign up for free and browse through our 35+ unique insights.

Select your locations

Choose and compare up to 4 locations in a single report – including the county, city, or state.

Run your report

Drag and drop any of our insights into your report and then easily export to a PDF or share it with your team or clients.

Understand where your customers are through area demographics, spending,
income levels, searches for your services, and many others.

See if demand exists for your franchise

Franchisors, franchise consultants, and real estate brokers can’t give you information on where people are searching for what you’re selling, but we can. We have unique geolocated data that measures how many people have searched or shown interest for what you sell through search engine and social media channels. Some of these categories include:

  • Fast foods
  • Hotels
  • Sandwiches
  • Burgers
  • Home repairs
  • Buffalo wings
  • Pizza
  • Cafes
  • Juice bars
  • Bakeries
  • Pet food
  • Ice Cream
  • Music instruments
  • Medical services
  • Theaters
  • Steakhouses
  • Dry cleaning services
  • Wine & Alcohol


Get the latest spending trends for hundreds of restaurant and retail categories – like spending for breakfast, lunch, or dinner at fast food restaurants, men’s and women’s clothing, fish and seafood, bread, coffee, fruits and vegetables, diet foods, and many others. If you sell it, we’ll have the spending data for it on our platform.

See the full list of our spending categories >

Find your customers

We provide industry-leading demographics data to help you understand how an area is developing and to know every detail of your target customer. Some of our datasets include:

  • Residential population
  • Seasonal population
  • Daytime population
  • Transient population
  • Household size
  • Ethnicity
  • Language
  • Ancestry
  • Education
  • Gender
  • Generations
  • Occupations
  • Home value
  • Households
  • Mortgage risk
  • Age trends
  • GDP

Traffic counts for the 21st century

Get accurate, detailed, and updated traffic information for 1.8+ million road segments throughout the US. By using GPS signals, cell towers, traffic cameras, and mobile devices, you get traffic data that is far superior to inaccuracies gathered from road strips or manually counted cars. We provide traffic counts for both sides of the street as well as hourly, daily, weekly, and annual traffic.

Learn more >

Understand Your Competition

We provide detailed maps that show you where your competitors are located and can filter them according to your own specifications. If you want to know why a competitor is doing well at a particular location, we can help you with that too.

Run an analysis for any location in the US for only $99,
or get access to more features for a low monthly price

See our pricing breakdown >

Why IdealSpot?

Modern insights, simplified
We seamlessly blend innovative and traditional datasets to empower you with better, easy-to-understand insights. For instance, we merge hundreds of datasets like demographics, traffic, mobile device tracking, retail and restaurant spending, etc. with our unique search engine traffic and social media trends to provide the most comprehensive site analysis available. Additionally, most of our datasets are updated monthly to provide you with the most up-to-date trends in your industry.

Unmatched data to understand your customers’ journey
Know the steps your customers took from initial search to purchase. We are able to answer questions like how many times, and in which areas, people have searched for your product or service through search and social media data, where they are coming from via traffic data, and who your customers are based on multiple demographic insights.

Easily sharable, flexible pricing
Our online platform enables you to quickly create custom reports and maps, export raw data, and share it with your team or clients through a trackable link. And no matter who you are, we have a flexible pricing plan that will fit your needs. Starting at $99, pay for single reports or subscribe for more features and insights.

Understand what makes a location successful
See how your locations stack up against each other, or how they compare against national and regional averages.

Join countless of franchisees that are using IdealSpot to find their ideal location.


Registered businesses on our platform


Commercial real estate industries served


Unique datasets and local insights