Get in-depth demographic analysis on any location in the US, easily

Know (definitively) where your customers are based
on the number of searches for your product or service, along with other insights like spending, traffic, market void, and many more.

How it works

Analyze a location in less than 10 minutes!

Create your free account

Sign up for free and browse through our 35+ unique insights.

Select your locations

Choose and compare up to 4 locations in a single report – including the county, city, or state.

Run your report

Drag and drop any of our insights into your report and then easily export to a PDF or share it with your team or clients.

Industry-leading demographic data to help
you understand how an area is developing
and know every detail of your target customer

See how many people live, visit, or work at a specific location

Analyze if your target location can support your business through accurate, current-year population data alongside 5-year estimates. Our population trends include:

  • Residential population
  • Seasonal population
  • Daytime population + breakdown
  • Transient population

Know every detail

Analyze who your customers are and deep-dive into location analytics with the most up-to-date information, including:

  • Ethnicity
  • Language
  • Ancestry
  • Education
  • Gender
  • Generations
  • Age trends
  • GDP
  • Occupations
  • Home value
  • Households
  • Mortgage risk

Crime Index

Investigate an area based on multiple crime categories, such as assault, robbery, theft, and many others. Then compare how the location compares to the national average.

1/3/5-mile radii templates

Utilize our easy-to-understand 1/3/5-mile radii template for any dataset you choose.

Understand spending habits

Get the latest spending trends for thousands of retail and restaurant categories – such as healthcare services, gasoline, steakhouses, sports equipment, men and women’s clothing, bakeries, movie tickets, pet food, Chinese food, etc. If you sell it, we’ll have the spending data for it on our platform.

Why IdealSpot?

Modern insights, simplified
We seamlessly blend innovative and traditional datasets to empower you with better, easy-to-understand insights. For instance, we merge hundreds of datasets like demographics, traffic, mobile device tracking, retail and restaurant spending, etc. with our unique search engine traffic and social media trends to provide the most comprehensive site analysis available. Additionally, most of our datasets are updated monthly to provide you with the most up-to-date trends in your industry.

Unmatched data to understand your customers’ journey
Know the steps your customers took from initial search to purchase. We are able to answer questions like how many times, and in which areas, people have searched for your product or service through search and social media data, where they are coming from via traffic data, and who your customers are based on multiple demographic insights.

Easily sharable, flexible pricing
Our online platform enables you to quickly create custom reports and maps, export raw data, and share it with your team or clients through a trackable link. And no matter who you are, we have a flexible pricing plan that will fit your needs. Starting at $99, pay for single reports or subscribe for more features and insights.

Understand what makes a location successful
See how your locations stack up against each other, or how they compare against national and regional averages.

Battle-tested and trusted by the entire commercial real estate ecosystem

12,911

Registered businesses on our platform

10

Commercial real estate industries served

3,792

Unique datasets and local insights