Choosing a great location for your new coffee shop.

Let's say you've developed a new coffee shop brand that is a direct competitor to Starbucks. You strongly believe that your product and execution strategy are better than Starbucks, and your locations won't suffer from the "brand fatigue" that has supposedly affected Starbucks. You've come up with the catchy name "Buckstars" for your new venture.

John Prior

IdealSpot will be at RECon this year — come meet with us!

IdealSpot will be at the RECon show this year in Las Vegas.    If you would like to see what we have been working on, and some things that are coming soon, don’t hesitate to reach out to us at: info@idealspot.com to schedule some time for a talk/demo.   One of our newly released datasets is our Market Gap Analysis by busine

Marc Smookler

Beyond Aesthetics: Visualizing Data

When I encounter a new data set that I think may be useful to our clients, I have to evaluate the data and clean it up (a process we call sanitization) before passing it along to the smart people at IdeaSpot that will use the data to create more valuable products for our clients.   One of my first steps is creating a few visualizations o

Jason Walters
Jason Walters

How IdealSpot helped a developer contracted by Home Depot to build out their oversized parking lots with retail stores

Lately, a number of developers have contacted us to help them identify the top retailers or retail categories for their sites. We have built our business around the ability to map active and passive purchase intent for our client’s products/services. Home Depot was looking to fill their oversized parking lots with retail—using their stron

Marc Smookler

Being Practical: Lessons Learned from the 2016 Interactive Festival

At the world's largest interactive festival took place in our hometown of Austin, TX, we got a glimmer of the future. However, I think it is equally important to understand what paths we can take today that will lead us to being ahead of these future trends. There is no question in my mind, that virtual reality was the "buzziest" of trends at the f

Bryan Eisenberg
Bryan Eisenberg

How to choose the ideal retail or restaurant location?

  A Simple 5 Step Process You’ve heard the advice before - location, location, location. Choose a spot? In the heart of downtown, with real estate priced to the max? Or on the edge of town, where real estate is much more affordable? Do you take the word or opinion of other interested parties that the location you are interested is a “goo

Bryan Eisenberg
Bryan Eisenberg

Social Media Management for International and Multi-Location Businesses

We live in a global world, where even relatively small businesses often work with clients, colleagues, and consumers in different countries or locations. This is great, since it means the international market is open to anyone with the right product and a good head for business. However, when it comes to synchronizing social media marketing acros

Marc Smookler

Mapping Social Media Interest in 2016 Presidential Candidates

As poll after poll emerges from the morass of political dark waters, we often find ourselves confused about the truth of the 2016 Presidential race. The traditional source of truth in campaigning, polling, has become difficult to trust due to low response rates and otherwise poor results, but is so far without replacement. Further, the aim of t

Josh Winters
Josh Winters

The Rise of the Machines

In the course of a normal day, we interact with learning machines several times. Anytime you receive a product recommendation after making a purchase, apply for a loan, get a call from your credit card company about a suspicious charge, or check the weather forecast you are participating in and seeing the results of machine learning. Unfortunately,

Jason Walters
Jason Walters